Understanding Google Analytics Report Collections: A Game-Changing Feature for Data Analysis
Posted: March 31, 2025Google Analytics has revolutionized the way businesses handle data analysis by introducing customizable report collections, empowering administrators and editors with unprecedented control over their analytics experience. The platform now supports up to seven distinct collections… Read More
What Happens Over Time After You Stop Doing SEO for a Website
Posted: March 21, 2025Search engine optimization (SEO) is often seen as a one-time fix: you optimize your website, watch your rankings go up, and then coast on that success. But the truth is, SEO is not a set-it-and-forget-it… Read More
Rethinking SEO: Embracing the Spiderweb Model for Enhanced Results
Posted: February 13, 2025In the ever-evolving landscape of digital marketing, the traditional funnel model for SEO is being challenged. In her insightful article, “Think Spiderwebs, Not Funnels for Remarkable SEO Results,” Edna Chavira presents a compelling case for… Read More
Competitive Intelligence In SEO Part 2: Gathering Your Intel, Using Your Intel, & The Turbulent Caveats
Posted: January 23, 2024Author: Heidi Schmidt, Digital Marketing Specialist In part 1 of this series, Competitive Intelligence Factors & Importance, we addressed some of the elements that Google considers when ranking pages and why website optimizers should pay… Read More
Competitive Intelligence In SEO Part 1: The Factors & Importance
Posted: January 19, 2024Author: Heidi Schmidt, Digital Marketing Specialist Competitive intelligence is one of the most important aspects of search engine optimization. Relying on Google’s public-facing comments and press releases to determine what factors to consider when optimizing… Read More
How to Get the Benefits of Discontinued Local Ads From Google’s New Performance Max Ads
Posted: January 9, 2023Author: Heidi Schmidt, Digital Marketing Specialist Performance Max ads were officially available for use in November of 2021, but were rolled out as forced “upgrades” to Local campaign advertisers [and Smart Shopping advertisers] in Q3… Read More
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