Search engine optimization (SEO) is often seen as a one-time fix: you optimize your website, watch your rankings go up, and then coast on that success. But the truth is, SEO is not a set-it-and-forget-it… Read More
The following is a short, high-level guide to some foundational SEO initiatives that can help a small local business or start-up gain some much-needed SEO traction. We often work with small businesses and find that… Read More
Links are important. One of the differentiating things about Google from the very beginning was that they valued “citations” as a ranking factor while other search engines just looked at content relevance. Think about any… Read More
Identifying what keywords to target is the first step in starting to optimize our content. We want to find what keywords are likely to help us attract new business, so we’ll start looking at keywords… Read More
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