What Counts as a Good Conversion Rate in 2025?
Posted: April 1, 2025The Evolution of Conversion Rates: New Benchmarks for 2025 The traditional notion of a universal 10% conversion rate benchmark has become obsolete as digital marketing continues to mature and evolve. Recent findings from Unbounce’s Conversion… Read More
Content Indexing: The Foundation of Search Engine Visibility
Posted: April 1, 2025Content Indexing: The Foundation of Search Engine Visibility Content indexing stands as the critical gateway between your website’s content and its potential visibility in search results. When search engines can’t index your pages, even the… Read More
Understanding Google’s March 2025 Core Update: What Changed?
Posted: April 1, 2025Understanding Google’s March 2025 Core Update: What Changed? Google’s latest algorithmic shift, the March 2025 Core Update, rolled out over an extended 14-day period, marking a significant change in search rankings across multiple sectors. Data… Read More
Your Guide to Google Ads Smart Bidding
Posted: April 1, 2025Revolutionizing PPC: Understanding Google Ads Smart Bidding Google Ads Smart Bidding represents a significant leap forward in digital advertising technology, combining sophisticated machine learning algorithms with real-time auction data to optimize bid strategies automatically. This… Read More
Understanding Google Analytics Report Collections: A Game-Changing Feature for Data Analysis
Posted: March 31, 2025Google Analytics has revolutionized the way businesses handle data analysis by introducing customizable report collections, empowering administrators and editors with unprecedented control over their analytics experience. The platform now supports up to seven distinct collections… Read More
What Happens Over Time After You Stop Doing SEO for a Website
Posted: March 21, 2025Search engine optimization (SEO) is often seen as a one-time fix: you optimize your website, watch your rankings go up, and then coast on that success. But the truth is, SEO is not a set-it-and-forget-it… Read More
Rethinking SEO: Embracing the Spiderweb Model for Enhanced Results
Posted: February 13, 2025In the ever-evolving landscape of digital marketing, the traditional funnel model for SEO is being challenged. In her insightful article, “Think Spiderwebs, Not Funnels for Remarkable SEO Results,” Edna Chavira presents a compelling case for… Read More
Small Business SEO – A Get Started With SEO Guide
Posted: January 14, 2025The following is a short, high-level guide to some foundational SEO initiatives that can help a small local business or start-up gain some much-needed SEO traction. We often work with small businesses and find that… Read More
Small Business SEO – Links and Authority Building
Posted: January 14, 2025Links are important. One of the differentiating things about Google from the very beginning was that they valued “citations” as a ranking factor while other search engines just looked at content relevance. Think about any… Read More
Small Business SEO – Understanding Keywords and What to Target
Posted: January 13, 2025Identifying what keywords to target is the first step in starting to optimize our content. We want to find what keywords are likely to help us attract new business, so we’ll start looking at keywords… Read More
.png)