Small Business SEO – Google Analytics and Event Tracking
Posted: January 3, 2025In this part of our Small Business SEO series, we are going to cover Google Analytics 4 and key events tracking. The goal is to be able to track website visits and events like page… Read More
Small Business SEO – Google Business Profile Optimization
Posted: December 16, 2024In our last post on small business SEO, we covered getting our Google business profile created and updated with comprehensive information. In this part, we’re going to be specifically looking at ranking factors and how we… Read More
Small Business SEO – Google Business Profile Creation
Posted: December 16, 2024In our third part of the small business SEO series, we’re going to be focusing on your Google business profile. For a local business, getting ranked in the Google Maps section of the search results… Read More
Small Business SEO – Service Area Location Pages
Posted: December 16, 2024Now that we have the minimum viable pages we need for our website, we can turn our attention to optimizing our service areas and our locations. It’s important to note that Google does a lot… Read More
Small Business SEO – Minimum Viable Pages
Posted: December 15, 2024In this first series covering small business SEO, we will look at one of the most important factors to get started – your website content. We’ve worked with many small businesses over the years, and… Read More
Complete List of Google Business Profile Categories (2024 Updated)
Posted: December 1, 2024This is a list of categories that you will find as options in the Google business profile drop-down categories. This is just under 4,000 categories and is updated fairly regularly as new categories are added…. Read More
Marketing: The Misunderstood Middle Child of the Business World
Posted: May 3, 2024Author: Al Moses, Digital Marketing Specialist As a middle child, I’ve always resonated with the role of the perennial mediator—adaptable, independent, creative, and resilient. These qualities aren’t just the survival tools of someone sandwiched between… Read More
Competitive Intelligence In SEO Part 2: Gathering Your Intel, Using Your Intel, & The Turbulent Caveats
Posted: January 23, 2024Author: Heidi Schmidt, Digital Marketing Specialist In part 1 of this series, Competitive Intelligence Factors & Importance, we addressed some of the elements that Google considers when ranking pages and why website optimizers should pay… Read More
Competitive Intelligence In SEO Part 1: The Factors & Importance
Posted: January 19, 2024Author: Heidi Schmidt, Digital Marketing Specialist Competitive intelligence is one of the most important aspects of search engine optimization. Relying on Google’s public-facing comments and press releases to determine what factors to consider when optimizing… Read More
How to Get the Benefits of Discontinued Local Ads From Google’s New Performance Max Ads
Posted: January 9, 2023Author: Heidi Schmidt, Digital Marketing Specialist Performance Max ads were officially available for use in November of 2021, but were rolled out as forced “upgrades” to Local campaign advertisers [and Smart Shopping advertisers] in Q3… Read More
.png)