Understanding Google Analytics Report Collections: A Game-Changing Feature for Data Analysis
Posted: March 31, 2025Google Analytics has revolutionized the way businesses handle data analysis by introducing customizable report collections, empowering administrators and editors with unprecedented control over their analytics experience. The platform now supports up to seven distinct collections… Read More
What Happens Over Time After You Stop Doing SEO for a Website
Posted: March 21, 2025Search engine optimization (SEO) is often seen as a one-time fix: you optimize your website, watch your rankings go up, and then coast on that success. But the truth is, SEO is not a set-it-and-forget-it… Read More
Google Introduces Member Pricing Beta Type for Merchant Listings
Posted: February 13, 2025Google has recently introduced a new beta feature for Merchant listing structured data, specifically the member pricing priceType, known as the validForMemberTier property. This update is designed to simplify the encoding of complex pricing structures… Read More
Rethinking SEO: Embracing the Spiderweb Model for Enhanced Results
Posted: February 13, 2025In the ever-evolving landscape of digital marketing, the traditional funnel model for SEO is being challenged. In her insightful article, “Think Spiderwebs, Not Funnels for Remarkable SEO Results,” Edna Chavira presents a compelling case for… Read More
Google’s New 540-Day Customer Match Data Rule: What SEO Professionals Need to Know
Posted: February 13, 2025In a significant move towards enhancing user privacy, Google has announced a new policy that will impose a 540-day cap on Customer Match list durations across its advertising platforms, effective April 7, 2025. This update… Read More
Boost Your B2B PPC Performance in 2025 with These Underrated Tools
Posted: February 13, 2025In the article titled “5 Underrated Tools to Boost Your B2B PPC Performance in 2025,” Laura Schiele highlights the critical role of third-party tools in enhancing B2B pay-per-click (PPC) strategies as the digital marketing landscape… Read More
Harnessing AI Image Generation Tools for Enhanced SEO Strategies
Posted: February 13, 2025The article from Search Engine Land titled “7 Best AI Image Generation Tools to Bring Your Content to Life” provides an insightful overview of the leading AI image generation tools available in 2025. As the… Read More
Unlocking the Potential of Google Ads: The Performance Max Usefulness Indicator and 2025 Updates
Posted: February 13, 2025Google Ads has recently introduced the Performance Max Usefulness Indicator, a feature designed to help advertisers assess the incremental traffic impact of their search themes. This update enhances the existing Performance Max campaigns, which utilize… Read More
Small Business SEO – A Get Started With SEO Guide
Posted: January 14, 2025The following is a short, high-level guide to some foundational SEO initiatives that can help a small local business or start-up gain some much-needed SEO traction. We often work with small businesses and find that… Read More
Small Business SEO – Links and Authority Building
Posted: January 14, 2025Links are important. One of the differentiating things about Google from the very beginning was that they valued “citations” as a ranking factor while other search engines just looked at content relevance. Think about any… Read More
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